ideas.pravega

Not many, but to be a network member, we need some cooperation from you.

1. Encourage your employees to join the network as subscribers. You are not required to get them all on-board (in fact, if we discover that you are forcing employees to join, we could suspend your account). But nevertheless, the more employees who join from your organization, the more Access Points you get, which translate into discounts for you when running promotions on our network.
2. Help us get the messages delivered. If your IT systems are blocking our emails, we might need you to add us to your safe-sender list.
3. Help add and update professional data about your employees. We might need some help with updating title, role, department and contact information.

That’s all..

Also, in case you are worried, we do not allow any recruitment ads or calls through our network. So no one can poach your employees. Plus, we never share, rent or sell contact information (email addresses or phone numbers) or personally identifiable information to anyone.

Lastly, since we are still evolving our model, we would love feedback from you on any other concerns you have about joining our network, so we can mitigate those as well. Please write to us at service@pravega.net. Or even better, start a thread on our forums at Pravega Support.

This is outright bribery now. But if you join our network, there’s yet one more benefit.

Simple, powerful, fast and absolutely FREE CRM. Manage Accounts, Leads, Opportunities, Contacts, workflow and more. Keep track of all your business communications in one place. Institutionalize your corporate information and relationships.

Compare vegaPort, our CRM platform, with major competing providers. Here

Check out the full feature list. Here

Get access by joining our network. Here

(that’s it, no more reasons to join..)

Here’s one more reason to join our network.

Send emails to your opt-in list of subscribers for Free! Absolutely free, for any number of contacts, forever.

Compare our vegaPort platform with other major providers and decide for yourself. Here

Get the full feature list. Here

Join the Pravega Network and get free access to vegaPort. Here

Simple..

13 Reasons:

1. You can run precisely targeted email campaigns to target customers on-demand. No need to build opt-in lists
2. You can run precisely targeted Phone campaigns to target customers on-demand
3. Access both personal and professional lines
4. Comprehensive, timely data about target customers (of course, no PII)
5. No worries about Can-Spam laws – we take care of that
6. No worries about Do-not-call lists! We get permission from subscribers — so you can call without worrying about the DNC list
7. No brand risk. Since recipients control message flow, never worry about being labelled a Spammer!
8. Relevant B2B data to help you find the right person to call inside organizations. No need to solve puzzles, or engage in less than ethical exchange of contact data. In our network, the member organizations themselves provide the contact data! (of course, you as the marketer don’t get to see the email addresses and phone numbers, but you get the rest, and we connect you with the decision makers)
9. No more cold calls — We give corporate decision makers control over the commercial phone calls they receive. They receive advance notice regarding who’s calling, at what time, selling what and how long the call will be. They can reschedule the time, request more info by email or just kill the call. Be thankful for the last, you just saved some time.
10. No more worries about email delivery – we use the best in class MTAs and processes to optimize email deliverability.
11. Its Green! — we hope to make a small (but significant) dent in the use of paper commercial mail (aka junk mail) with your help. Switch to email..
12. Membership is Free! Pay per use
13. No risk, No obligation. Leave network anytime.

The original idea behind our platform was to find a way to make email marketing* as simple and accessible as other forms of online advertising like banner ads and search engine ads. But this required us to build a database of subscribers who gave us permission to filter commercial emails to them. Building such a database led us to the problem within the problem – how do we get subscribers easily and without millions of dollars in marketing?

Besides, with some knowledge of the value of B2B leads, and recognizing the much better ‘hygiene’ of users’ professional inboxes compared to their personal inboxes, we realized that having access to the professional inbox was essential.

Some brainstorming and solution iterations later, the idea of a cooperative network of companies was born. This would not only allow us to acquire subscribers less expensively, but also allow subscribers to give us access to their professional inboxes with their employer’s permission. Now that we planned to build a subscriber base for the email channel, why not add the much more powerful (and massively mis-used) phone marketing channel as well? One more fun problem to solve..

With careful study of the market and recognizing that the biggest problem in all direct marketing was that the recipients — consumers and corporate buyers — had no control over the inflow of marketing messages, we realized the importance, rather necessity, of placing the recipients in charge of the commercial message flow. The recipients must control who can contact them, when, how often and by which channel. So they only get messages they care to receive.

Of course, this was founded on the fundamental belief that consumers do want to receive marketing messages, but only on their own terms. And that’s the essential belief we operate on.

* Note: when we say email marketing, we mean emails to people who are not yet your customers and who haven’t given you direct permission.

Pravega has launched the Pravega Network and the Pravega Direct Marketing Platform today. The Pravega Network, a cooperative network of companies, will serve as a platform for direct marketing services delivered on-demand to network members.

The Pravega Direct Marketing Platform acts as a bridge between marketers and consumers. The platform allows marketers to deliver promotions to consumers on an on-demand basis without any prior relationship or permission. At the same time, it allows consumers to completely control the flow of promotions from all merchants at a single point. Consumers have complete control over timing, frequency, source and content of promotions delivered to them. They can receive as much or as little marketing messaging as they wish and through whichever channels they prefer.

For Marketers:

• On-demand access to large number of consumer emails
• On-demand access to large number of consumer phone lines
• Comprehensive and accurate consumer data for precise targeting
• Automatic compliance with Can-Spam and Do-not-call laws
• Powerful sales prospecting through permission based B2B network
• Native consumer response management: Mitigated brand or consumer backlash risk
• Access to consumers registered on government do-not-call lists
• Absolutely free membership. No cost, no risk, no obligation. Pay per use

For Consumers:

• Complete consumer control over marketing messages: Timing, frequency, content and source
• Receive promotions from hundreds of merchants through a single stream. Control all merchant messaging from single point
• Save Money. Get access to special offers, early launches, discounts, free shipping, clearance sales, exclusives, coupons and more
• Receive promotions tailored to interests and preferences
• Unsubscribe anytime: No risk,  No obligation
• FREE

Please visit our website for more information. In forthcoming posts, we’ll go deeper into the concept and ideas behind Pravega.